Is Email Marketing Dead? Is There Something I'm Missing?

Is Email Marketing Dead?

The short answer to the question is “no.” Email marketing is not dead, and if anything, it’s finding resurgence in popularity and effectiveness. To say that people hate email is a gross oversimplification. What they hate is receiving emails they don’t want

With the rise and proliferation of inbound marketing tactics, many companies are finding that email is not only an important part of their strategies, but that it is also one of the most effective.

The rise of targeted, opt-in email marketing is proving to be a healthy contributor to a company’s overall success. Email marketing should absolutely be part of your company’s marketing strategy.

The number-one reason to keep using email marketing is that people are still checking their inboxes. Interest comes and goes in relation to social media platforms, but email consistently shows a high ROI for every dollar spent.

Every day people are checking email, at least once. Many even spend their working hours with their inboxes open. 

If your marketers have been considering abandoning email strategies, then you need to get them to stop! Email marketing is here, and it will stick around as long as email is still the cheapest, fastest, most effective way to share information quickly. Start building your opt-in list today, and tomorrow you can be marketing to interested consumers.

Does Email Marketing Still Work?

According to a new survey from the Content Marketing Institute, 83% of B2B marketers are still using email marketing via eNewsletters to reach their target audience. ... Though email marketing only works if you know how to work it.

 

59% of B2B marketers say email is their most effective channel in terms of revenue generation. 56 percent of brands using emoji in their email subject lines had a higher open rate, according to a report by Experian. Tuesday is the best day of the week to send email (according to 10 email marketing studies)

The Importance of the Subject Line

When it comes to sending an important email, whether it be to one person or a mass marketing communication, the key to success is creating engaging content. With email marketing, the aim is to achieve a high open rate and, ideally, a high click rate.

What is an email subject line?

Subject line is the part of the email that subscribers see when it lands in their inbox. They use it to judge whether an email is worth opening.

Let's go over a few quick tips that should get you more clicks!

  1. Put the offer/information up front. The further back in the subject line your offer is, the less chance it has of being read...
  2. Keep your subject line short...
  3. Give it a sense of urgency....
  4. Make it personal...
  5. Triple check your spelling and grammar...
  6. Bonus tip: Email headline ideas (I.e. Your inbox!)

Best, Phil

 

Listen to the full episode now:

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About Phil

Phil Adair is the host of one of the most downloaded online marketing podcasts on the internet. (Go here to subscribe and listen to The Online Marketing Strategies Show.)

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