Now there's a legitimate way to spy on your competitors Facebook Ads, without even leaving the Facebook platform. I don't recommend copying your competitor's Facebook Ads, as this will confuse your audience and leave them wondering which brand is which.
Step 1: Go to your competitor's Facebook Page
Step 2: In the sidebar menu on their Facebook Page, click "Info and Ads"
Step 3: Change the region to "Global"
Here are all of your competitors Facebook Ads, for you to draw inspiration from. This is possibly one of my favourite Facebook Ads hacks, and so many people still don't know about it!
SaaS brand Scoro ran a small A/B test to test whether emojis have any effect on the click-through and engagement rates. They did.
The ad with emoji in the headline had a 241% higher click-through rate than the ad with no emoji.
Adding emojis to your Facebook Ads is super easy:
Emojis are another way to make your Facebook ads stand out. But, I'm guessing you didn't even realise you could use emojis in your Facebook ads? Most people haven't yet, and that is why this still works.
Why does it work so well? Because Facebook is, first and foremost, a social media platform and your audience are there to watch dog videos and stalk their exes.
Sprinkling a few emojis through your ad makes it look like the native content it's meant to be. It makes your ad look a whole lot less like an ad! Again, use them sparingly and in line with your brand.
Instagram and Facebook Stories Ads are relatively new placements and have been working incredibly well lately. Using Stories Ads for your business is a great idea – simply grab some good video content and voila! If you don't have the time or budget to create video content, simply use a pre-made animated Instagram template, and you're sorted!
According to Facebook, captioned video ads have a 12% higher average view time than videos with no caption.
Imagine you were at a meeting and suddenly, a loud video gets started on your phone. To avoid these kinds of situations, all the video ads on Facebook start playing without a sound:
Facebook has said:
"In mobile-feed environments, people prefer having the choice to opt in to sound. When feed-based mobile video ads play loudly when people aren't expecting it, 80% react negatively, both toward the platform and the advertiser."
If you don't use video captions, people will never click on your ads as they don't understand what the video is about.
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