Over the past year, I have launched loads of new Google paid search accounts.
While the basic account structure and setup process have remained relatively consistent over the years, there have been a few recent changes that are well worth mentioning.
In this post, I will cover the basics of Google Ads account setup and share some tips on recent market changes.
Within one account, you can have as many as 1,000 campaigns. Decide what your goals are. Think about how you would like to organise your campaigns.
Common organisational techniques include:
Campaign structure is important, because budgets are set at the campaign level.
Establish your campaigns based on how you want to allocate and manage your...
I can hear a few of you freaking out going; this is looking complicated already, though it needs to be done. It's not complicated. I am going to walk you through it, and it is essential. It is known as Google Analytics tracking and you simply must install it into your web site.
It's a little piece of code; your web developer, your web guru, or your I.T. guy will know exactly what to do. Get your web designer to install tracking on your site, just a must-do, no questions asked.
Once Google Analytics tracking is installed, it will tell you everything you need to know about your site's effectiveness, and without this knowledge, you're simply on the road to nowhere.
Among other things it’s going to tell you who your visitors are, where they arrived from, what pages are being visited the most frequently, the length of time visitors stay on each page, and how quickly they leave your page, and really how can you measure a website success without knowing the behaviour of...
If you’ve ever worked with a marketing consultant or done a Google search, you’ve probably had someone tell you to use Google Ads.
Pay-per-click (PPC) ads that appear in Google search results pages can be an effective way to generate traffic—particularly traffic that converts into customers—by jumping to the top of search results.
If you choose the right keywords and budget, you can buy your way to the top of the results page. In some cases, like the above, searchers might even need to scroll down before they get past your ads.
At the same time, Google Ads makes it easy to spend a lot of money very quickly. If you aren’t quite comfortable with what you’re doing, you could blow through your whole marketing budget.
So Are Google Ads Worth It For Small Businesses?
Here Are Six Advantages Of Google Ads:
In the purest sense, a landing page is any web page that a visitor can arrive at or “land” on.
However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.
This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.
Types of Landing Pages
There are two basic types of landing page, "Click Through" and "Lead Generation" (also referred to as Lead Generation or Lead Capture pages).
Click Through Landing Pages (as the name implies) have the goal of persuading the visitor to click through to another page. Typically used in ecommerce funnels, they can be used to describe a...
So you’ve decided to expand your Lead Campaign on Google ads. Good choice!
Google has cemented itself as the go-to search engine and has moved on to capitalise on its 92.42% market share.
But the days of easy organic clicks lining your pockets are long gone.
Creating a lead-generation campaign on the Google ads platform only requires a few clicks.
Setting up a successful campaign that generates leads at a profit month after month, however, requires a lot more effort.
In this article, you’ll learn how to set up a Lead Campaign on Google Search Ads in four easy steps.
Google search ads absorbed as much as 25% of high-commercial-intent desktop clicks and 55% of mobile clicks just from 2015 to 2017.
And that trend has continued to the point where text and local ads card, and other things might be displayed a full mobile screen above your result, even if you finally made it to the first page.
This is the reality in 2019: if you don’t compete in SEM as well,...
Today I’m talking to Founder & President Jon MacDonald over at TheGood.com
TheGood.com convert more of your existing website visitors into buyers.
If you're frustrated with low online sales and are experiencing any of the following, then you are going to love today's episode:
Resources mentioned in this episode:
Don't Make Me Think, Revisited. By Steve Krug
Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the...
The Facebook pixel is a piece of code you place on the backend of your website to track visitors to your site. The pixel allows you to run highly targeted campaigns, so it's important to install it before running Facebook ads. Each ad account gets one default pixel to use.
The code is made up of two main parts: the pixel base code and event code. The pixel base code tracks all of the traffic to your site.
Now there's a legitimate way to spy on your competitors Facebook Ads, without even leaving the Facebook platform. I don't recommend copying your competitor's Facebook Ads, as this will confuse your audience and leave them wondering which brand is which.
Step 1: Go to your competitor's Facebook Page
Step 2: In the sidebar menu on their Facebook Page, click "Info and Ads"
Step 3: Change the region to "Global"
Here are all of your competitors Facebook Ads, for you to draw inspiration from. This is possibly one of my favourite Facebook Ads hacks, and so many people still don't know about it!
SaaS brand Scoro ran a small A/B test to test whether emojis have any effect on the click-through and engagement rates. They did.
The ad with emoji in the headline had a 241% higher click-through rate than the ad with no emoji.
Adding emojis to your Facebook Ads is super...
The short answer to the question is “no.” Email marketing is not dead, and if anything, it’s finding resurgence in popularity and effectiveness. To say that people hate email is a gross oversimplification. What they hate is receiving emails they don’t want.
With the rise and proliferation of inbound marketing tactics, many companies are finding that email is not only an important part of their strategies, but that it is also one of the most effective.
The rise of targeted, opt-in email marketing is proving to be a healthy contributor to a company’s overall success. Email marketing should absolutely be part of your company’s marketing strategy.
The number-one reason to keep using email marketing is that people are still checking their inboxes. Interest comes and goes in relation to social media platforms, but email consistently shows a high ROI for every dollar spent.